Smaato releases a new SDK for in-app including Open Measurement and Header Bidding

Smaato this month released a new software development kit (SDK) for Android and iOS. Smaato is a global in-app advertising platform based in Germany that with the new SDK is now supporting Open Measurement and an in-app header bidding.

According to Smaato, the SDK offers support for banners, interstitials, rich media, interstitial video, and rewarded vid…

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