Snapchat user growth to slow down in Western Europe, eMarketer predicts
TikTok is slowing down Snapchat user growth in Germany, France, and the UK.
eMarketer this month predicted the slowdown of Snapchat growth in Western Europe. eMarketer says the rate of growth will drop to just 1.2% by the end of 2024.
According to eMarketer, the competition from TikTok will prevent Snapchat from growing more robustly, and while TikTok user growth rates this year are 88.…