Spotify ad revenue rose 29% in 2020

in 2020, Spotify recorded 281 million euros in ad revenue.

Spotify this month reported a growth of 29% in advertising revenue last year. Spotify ended up the year with 199 million ad-supported users and 155 million premium users.

The growth of ad-supported users (30%) was bigger than the premium subscribers (24%), but revenue associated with premium users was 1887 million euros vs. the revenue of advertising: i…

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