Targetspot to integrate Tru Optik identity resolution

Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

Tru Optik this month announced that its identity resolution is being integrated into Targetspot’s tech stack, available starting February 2021.

Tru Optik is a data management platform and identity resolution across OTT, Connected TV (CTV), and streaming audio. Targetspot is an ad tech company on digital audio.

According to Tru Optik, audio advertisers wil…

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