The data collection that helps Google to lock publishers and advertisers

The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.

The antitrust lawsuit, filed this month by ten US states, reveals how Google can use personal data to gain market share on the ad market.

The lawsuit says that Google has "extraordinary information on every consumer." It includes everything anyone has ever searched on Google or Chrome, every email anyone has sent or read on Gmail, everywhere and every ti…

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