Timberland achieves an increase in online sales with DCO, and insights from video

Xaxis this month announced that, together with Mediacom Hong Kong, achieved an increase in online sales of 46% and 37% in Taiwan and Hong Kong respectively, for Timberland. Xaxis used a dynamic creative optimization (DCO) to achieve the results.

According to Xaxis, by coupling DCO with a data-driven strategy, it was able to gain actionable and real-time …

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