US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads

The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."

Google is forcing advertisers to use Google’s tools to purchase ad space from the leading provider of video inventory (YouTube) in the United States, the state prosecutors argue in the antitrust lawsuit against Google.

The state prosecutors remind that until 2015, advertisers could purchase YouTube inventory through one of many non-Google buy-side interm…

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