Wallmart relaunches its media business with DOOH screens, retail ads, and first-party data selling

Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.

Walmart this week announced the new name for its media business: Walmart Connect. Walmart Connect will focus on 3 offerings: physical DOOH screens, data integrations, and digital retail ads.

This is a big step from Walmart to increase competition against Amazon and Google. Last year, Walmart Media Group (now Walmart Connect) launched an ad platform, and

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