What is Ad Position?

The dimension Ad Position identifies where an ad was located on a website.

According to Google, the Ad Position of the display ads can be:

  • Above-the-fold

  • Below-the-fold

  • Unknown

Advertisers report the ad position to identify insights on the performance and viewability.

In DV360, advertisers can then use the Ad Position as targeting:

In IAB’s OpenRTB API Specification - Version 2.5 - Ad Position can have the following values:

  • Unknown

  • Above the Fold

  • Below the Fold

  • Header

  • Footer

  • Sidebar

  • Full Screen