YouTube to limit all third-party verification pixels starting in 2020

Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads. These ad measurement companies were allowed to measure directly the YouTube Ads, but will now have to use Ads Data Hub, early next year. Google will scrap all third-p…

This post is for paying subscribers